Whereas there are numerous methods to draw and retain staff, two high methods to face out in a aggressive expertise market is to enhance firm tradition and create a powerful employer model. Firms with supportive firm cultures won’t solely entice the perfect expertise, however may even make high staff need to keep.
This grew to become a main focus for Plymouth Neighborhood Properties (PCH), a number one social housing landlord with 16,000 properties and 600+ staff within the UK. The corporate had struggled previously to have interaction and unite its dispersed workforce of cellular and community-based staff in Plymouth, so PCH determined to revamp its strategy to reward, recognition and communications to face out as an employer of alternative.
In 2019, a company-wide survey revealed that nearly half of PCH’s workforce felt disconnected from the group, and solely 38% of staff reported feeling persistently acknowledged for his or her work.
Workers needed extra two-way communication the place their voices could possibly be heard, and there have been points with the corporate’s earlier intranet that made communications troublesome.
PCH partnered with Reward Gateway to launch the “Jannet” hub, the corporate’s personal worker engagement platform that will replicate the corporate’s model and meet staff’ recognition and communication wants. The brand new “Jannet” hub permits managers and staff to share blogs, vlogs and updates which debate completely different concepts and encourage two-way dialogue amongst their groups. It was additionally a high precedence to search out new methods to assist worker wellbeing, so PCH added a Wellbeing Middle the place all employees had entry to a bunch of sources that assist their bodily and psychological well being.
Since reward and recognition had been a high precedence for workers, PCH added a seamless eCard system to make it easy for each managers and colleagues to acknowledge nice work. Staff had been additionally calling for a stronger reductions providing, so the corporate launched SmartSpending™ to additional assist staff’ monetary wellbeing.
68% of employees both despatched or obtained an eCard within the final 12 months, which appears like a large leap ahead provided that PCH highlighted worker recognition and reward as one among their greatest downside areas. Staff have additionally been utilizing their new reductions, with over $163k spent by staff in only one 12 months.
Learn the complete case research right here to study extra about PCH’s employer model and firm tradition journey.
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